09 May 7 Reasons Online Quizzes Engage and Build Massive Buying Audiences
What does “engage” really mean?
Everyone wants to engage in some way, but what does that mean? Engaged to get married? That’s an obvious one. Building an audience? How does engage help you there?
Let’s compare the two to see the connection.
For most people, announcing an engagement to be married is a result of a number of prior interactions. Some engagements happen over long periods of time and some happen really quickly.
Meeting someone for the first time and dating them is a very similar process to building an audience. A person becomes aware of another. One or the other makes the first move to grab the other’s attention. Is there an interest or attraction? As you know, there is not always an immediate connection.
Things proceed or not. Sometimes things intercede. Time passes. Or, boom, it’s love at first sight and you want to get married right away. Mostly, things between people don’t happen in a linear way. Interactions are more on winding maze-like path or journey.
Because there are so many variables involved, there are no cookie-cutter formulas that one follows to get engaged and to marry another person.
What you can say is that certain rough patterns occur. First impressions do count although sometimes you do get a second chance to make a good first impression-not often.
If things go well in the beginning, you obtain a person’s information name, email phone number. Dating starts. If things keep going, you may get engaged (similar to a high quality sales-ready lead) and married (you make a sale).
If the marriage is healthy and vibrant, you expand into a deeper more profound relationship. You share things with each other, friends and family.
Online and offline, audience and relationship-building follow similar patterns to meeting – dating – becoming engaged, getting married and sustaining it.
Somehow when we try to market, advertise and sell, we fall into the trap of forgetting we ourselves are human beings simply trying to communicate with other human beings.
Think of the Golden Rule of Marketing. Treat others as you’d want to be treated.
Don’t be boring! Don’t be so serious. Relate.
I was listening to Gary Vaynerchuk, the social media guy.
How did Gary Vaynerchuk build his empire? He spent the time relentlessly sending out personal emails one-by-one hour after hour day and night. He went the last mile to create a lasting favorable impression.
That’s how you build an audience. Exude a passion in your communications that you are delivering something that is of real value to them.
But how do you do that???
You have to get to know and engage your audience by relating to them as if you just met them and wanted to date – get engaged, marry them forever.
To accomplish this, you have to add these Seven Critical Elements to your communications:
Seven Critical Elements
There are seven critical elements to successful audience building that results in sales, repeat sales and retention:
1. Context
Engagement has a lot to do with the context or circumstances in which a person or people find themselves. I believe the biggest error people make is they fail to understand CONTEXT. Step back and see the big picture — the forest from the trees. Big picture thinking gives you the strategies that create value for your audience.
2. One-on-one Relationship — Intimacy and Commitment
Under current laws, you can ultimately get married to one person at a time.The best relationships are intimate and committed — as friends and lovers.
3. Interactivity
There are numerous ways people are interactive with themselves and others consciously and unconsciously. Don’t be a stick-in-the-mud. Be dynamic, not passive. Have a sense of humor.
4. Personalization
Most people relate to what is relevant, useful and/or entertaining.
5. Emotional Hook — The Story; The Why
To grab and keep people engaged, there needs to be some emotional hook or connection. The hardest challenge for many people is to truly have a WHY? Why do you get up in the morning? What meaning do you convey to others that can make their lives better? Can you tell a gripping story? The fastest way to get to know someone is to ask them about their why? Their story of how they got where they are now.
6. Time. Timing. Priority
Relationships today are a crude balancing act. Juggling careers, family, friends, spirit and health in a on demand time-challenged crazy world is a feat that few master. But so what — as long as you smell some of the roses some of the time. With this in mind, you need to know your limits and others you are trying to relate in business or other areas of life.
7. Experience Gestalt
At some point, you have this feeling about relationships in your gut. What’s the essence, the compatibility, the overall connection, the soul? Are you really really happy or playing it safe. Do you compromise who you are to appeal to someone? There is always a price. No free lunches in the name of security. That’s why the outliers ultimately win. They risk being different
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DilogR quizzes are easy to create and can do wonders for your business.
Don’t be intimidated by “engagement”.
Look how others have used DilogR quizzes to their advantage by increasing audience engagement.
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