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You have heard about "BOUNCE RATE." In what digital channel is it commonly used as a metric?

Bounce rates are typically measured for both websites and email emails. For example, anytime an email is rejected by the recipient’s server, it’s called a “bounce.”

What does “CTR” stand for?

A ratio showing how often people who see your ad end up clicking the link. CTR can be used to gauge how well your keywords and ads are performing (CTR is the number of clicks that your ad receives).

Which number is closest to an average CTR for online display ads?

The average click-through rate for online display ads across all industries is closest to 0.10%. That means one in every 1,000 people who see an online ad are clicking on it.

What best describes “native advertising”?

Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears.

Which of the following statements about “pre-roll” advertising is NOT true?

Pre-roll is a form of online advertising where users are shown a video commercial in front of another online video that they want to watch (ads may be skippable).

What does “CPM” stand for?

CPM stands for “Cost Per Thousand,” an online advertising pricing model where the advertiser is charged $XX for every 1,000 times their ad is seen/shown. Publishers like this pricing model .

What does “CPC” stand for?

CPC stands for “Cost Per Click,” a common way to calculate the relative cost of online ads, where you divide the cost of the ad by the number of clicks the ad generated.

What best describes “remarketing”?

Remarketing (also called “retargeting”) is the process of delivering advertising messages to people who have previously interacted with your marketing.

Which of the following is an example of “programmatic advertising”?

Programmatic advertising is any automated method of buying, placing and optimizing online ads. Programmatic models replace the traditional process that involved phone calls, negotiations etc

Which of the following is an example of “gated content”?

Gating content is one of the most popular forms of lead generation. A marketer offers people valuable content (e.g., a white paper, how-to video etc) in exchange for the user’s contact information.

In email marketing, how is the “open rate” typically calculated?

A piece of code is added automatically, it requests a tiny, invisible image from servers. A reader opens the email, the image downloads = opened email.

In what context is the term “negative keyword” most applicable?

You don’t want your results shown when a user performs a search using a negative keyword. This is particularly useful when results can be easily confused for something else.
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