OWNER THRIVING
I have all the personal free time I need.
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I authentically exude positivity and happiness at work.
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I know what my Highest And Best Use of Time (HABUT) is and spend most of my time working in it.
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I am delighted with my company as is.
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I am healthy, have a great diet, exercise regularly and get enough sleep.
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All of my personal relationships are healthy and gratifying.
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FREEDOM SYSTEMS
Each employee knows exactly what is expected of him/ her and has the tools to succeed.
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We consistantly produce, track and celebrate quick wins on a weekly basis.
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We hold regular, scheduled meetings which my team and I feel are invaluable.
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We have an emotionally safe environment where we work through issues and conflicts in an open, respectful way.
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We have a clear strategic plan and check our progress against it constantly.
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Our employees know and are held accountable for their Key Performance Indicators (KPI's).
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We have a process that quickly and consistently gives and receives feedback with employees.
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ASSETABILITY
My company can run itself and grow without me for the next 3 months.
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We do not have more than 10% of our sales based on any one client.
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We have a major and sustainable competitive advantage in the industry.
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We have a predictable, recurring revenue model.
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We have a strong, profitable cash flow that funds all of our growth needs.
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We have all the qualified and trained leaders needed to grow our company for the next 5 years.
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FREEDOM TEAMS
We have an inspiring culture which includes explicit, written values which all employees know and live by.
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We consistently attract and hire “A Players.”
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Each employee has and follows a clear, specific Path of Ascension (growth plan.)
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We have a highly effective ongoing training program for employees.
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We practice open book management and our employees understand how they personally contribute to our financial success.
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SALES & MARKETING
We have an engaging "Big Zig", a dramatic, emotional, unique, curious marketing message.
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We know who our "Hungry Fish" (our ideal clients) are and have "Irresistible Bait" to attract them.
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We have a successful system that generates, develops and closes as many qualified prospects as we need.
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Our sales and marketing team is producing the results we need.
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We consistently nurture our prospects with a variety "touches" like email, telephone, face to face, direct mail, social media...
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Our promise is believable because we provide a mountain of evidence through testimonials, research, endorsements, and demonstrations.
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