Interactive content is dynamic and makes your content come alive as if you were having a face-to-face conversation or dialogue with your prospect or customer. Plus, your content stands in for you so you don't have to be present. Not only are your time, money,...
Content marketing is the modus operandi for all digital marketers, but doing it wrong is easier than doing it right. How are you supposed to create every time something delightful and engaging? Most of us are not exactly Pulitzer level writers as much as some of us...
Show me! It is not possible to ignore the growing power and value of visual content. The way people--especially the millenials--are consuming content has changed radically. As a marketer, you must adapt your strategy to remain relevant. If you are like a goldfish, you feel...
DIALOGUES CONVERT. Monologues don't. Dialogue marketing fosters conversational commerce. In our previous blog post we discussed the 7 Reasons Online Quizzes Engage and Build Massive Buying Audiences. Let's continue that discussion a bit. [bctt tweet="Quizzes are a form of dialogue that meet the SEVEN Critical STEPS of...
What does “engage” really mean? Everyone wants to engage in some way, but what does that mean? Engaged to get married? That's an obvious one. Building an audience? How does engage help you there? Let's compare the two to see the connection. For most people, announcing an engagement...
Most well-known entrepreneurs have the ability to inspire everyone, but they can intimidate as well. We're not all born with Steve Jobs' creative genius or Bill Gates' iron will. No worries, though. Like any other profession, entrepreneurs can be guided to success by harnessing crucial attributes....
Here's something to think about when you want to be different. They say different is better than better. I call it market arbitrage.There is a big movement to data management platforms or DMPs: Another marketing technology trend highlighted was...
I just returned from a trade show for a CRM system called Infusionsoft. I met many, many people and was amazed at how many people had purchased automated systems that they could not get to increase their conversions or opt-ins. With all the noise out...
What does your Marketing Future Hold? It's not inbound marketing. It's not branded content. It's not sponsored content. It's not what you - and I - often do too much. Talk and not listen. Interrupt before the other person finishes their sentence. Sell. Sell. Sell. Or, are you afraid to ask for sales...