"Surfing From One-Way Broadcast to Two-Way Dialog Changes Everything” Adweek Social Pro article headline states and captures the enormous shift in marketing Dialogue or Die. Save your business by learning how to create engaging conversations with prospects and customers. Too often marketers seek gimmicks and follow...
Innovation is hot. The word itself is said 8.2 times a second! But it is important because it means business. There is nothing more disruptive today than the customer. But how do you innovate your sales in the business to maximize sales? Answer: Extreme Innovation Why is Extreme...
The biggest winners in the post-recession car boom have not been the car companies but their suppliers. The fact is that suppliers with the right technology such as ones that can supply electric vehicles and power trains enjoy a premium in the stock market. Think of what...
Show me! It is not possible to ignore the growing power and value of visual content. The way people--especially the millenials--are consuming content has changed radically. As a marketer, you must adapt your strategy to remain relevant. If you are like a goldfish, you feel...
Here's something to think about when you want to be different. They say different is better than better. I call it market arbitrage.There is a big movement to data management platforms or DMPs: Another marketing technology trend highlighted was...
I just returned from a trade show for a CRM system called Infusionsoft. I met many, many people and was amazed at how many people had purchased automated systems that they could not get to increase their conversions or opt-ins. With all the noise out...
What does your Marketing Future Hold? It's not inbound marketing. It's not branded content. It's not sponsored content. It's not what you - and I - often do too much. Talk and not listen. Interrupt before the other person finishes their sentence. Sell. Sell. Sell. Or, are you afraid to ask for sales...