29 Dec “There are three types of lies — lies, damn lies, and STATISTICS.”
Do you know why brands are adding video marketing to their strategy…or using more and more interactivity in their marketing?
I’ve been there … in the middle of creating a presentation and I needed some cool statistics to make your story even better. I knew I had it somewhere but could not recall WHERE….frantic search for the numbers.
As I am going through my outline, I realize I MUST a stat to insert here.
Sometimes I have come across a killer research report, but many of them require a hefty fee. So thanks but no thanks. Sometimes my source has been removed.
Occasionally when I thought I hit the lottery prize and found the PERFECT statistic, I came to realize they were published during the days “poking” someone on Facebook was “cool”. It really isn’t anymore.
To make my own researching easier, I’ve gathered some top marketing and sales data in one blog. So when you need a stat on the rise of video, I’ve got you covered. Obviously, The DilogR team likes you to know those numbers. I hope you know DilogR just happens to offer killer video capabilities in addition to all other cool interactive features such as interactive images and quizzes.
In fact, did you know 4X as many customers would rather watch a video about a product than read about it? Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement will be more and more important in marketing, sales, education and customer support.
Video Marketing Trends 2015
Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015.
VIDEO STATISTICS
4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
74% of all internet traffic in 2017 will be video. (Syndacast, 2015)
“It is crucial for marketers to start creating and incorporating video as part of their content strategies.”
53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)
4 in 5 consumers believe that demo videos are helpful. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015)
Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
VIDEO ANALYTICS
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Syndacast 2015)
Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)
55% of people consume video content thoroughly. (HubSpot, 2016)
43% of people want to see more video content from marketers. (HubSpot, 2016)
51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
SOCIAL VIDEO
45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
100 million hours of video are watched every day on Facebook. (TechCrunch, 2016)
82% of Twitter users watch video content on Twitter. (Twitter, 2015)
90% of Twitter video views are on mobile. (Twitter, 2015) (Source: http://www.hubspot.com/marketing-statistics?_ga=1.114023495.1353504086.1477658494)
VIDEO ADVERTISING
51% of people have a lower opinion of brands that use autoplaying video ads. (HubSpot, 2016)
70% of U.S. marketers plan to use social video ads in the coming 12 months. (eMarketer, 2016)
82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad. (HubSpot, 2016)
YouTube’s net U.S. video ad revenues account for 18.9% of the U.S. digital video ad market. (eMarketer, 2014)
Video ads have an average clickthrough rate of 1.84%, the highest clickthrough rate of all digital ad formats. (Business Insider, 2014)
56% of viewers are likely to skip online video ads. (Marketing Land, 2014)
15% of viewers believe a video ad should be no more than 15 seconds in length. (Marketing Land, 2014)
You don’t meet many businesses anymore who do not have at least minimal understanding about mobile and its importance for their success. Let’s just take a quick look:
MOBILE
Mobile commerce is now 30% of all U.S. ecommerce. (Internet Retailer, 2015)
There are 2.6 billion smartphone users globally. By 2020, there will be 6.1 billion. (TechCrunch, 2015)
80% of millennials have their smartphone at their side, day and night. (Google, 2015)
Only 39% of marketing executives say they are able to understand their customers’ cross-device behaviors. (eMarketer, 2016)
90% of time on mobile is spent in apps. (Yahoo, 2016)
85% of adults ages 18-49 use multiple devices at the same time. (Google, 2016)
Consumers spend 85% of time on their smartphones in apps. (TechCrunch, 2015)
Consumers spend 84% of time on their smartphones using just five non-native apps they’ve installed from the App Store. (TechCrunch, 2015)
One-third of people use their smartphone as their primary device to access the internet. (HubSpot, 2016)
82% of smartphone users say they consult their phones on purchases they’re about to make in a store. (Google, 2016)
34% of online retail purchases now happen on mobile devices. (Google, 2016)
35% of smartphone users check their phone more than 50 times per day. (AdWeek, 2015)
66% of Americans own at least two digital devices — smartphone, desktop or laptop computer, or tablet — and 36% own all three. (Pew Research Center, 2015)
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