23 Jan What is an Infographic? [infographic]
Customer Magnetism created an infographic about infographics!
An infographic (like the one below) is a, excellent form of content marketing. They help you to convey complex data and statistics in a compelling, and easily understandable manner – what we like to call, consumable. Your goal is to share knowledge with your target audience so the information should be accurate and contextually relevant in nature.
This particular infographic is a great example. Since Customer Magnetism created the infographic below and adding it to their site a while back, the page has since received well over 110,000 unique visitors, thousands of unsolicited, inbound links (including links from websites such as adobe.com), and thousands of social shares. Content marketing works.
Here are some of the takeaways from this infographics we all should keep in mind while creating any content:
- 90% of information transmitted to brain is visual.
- 40% of people respond better to visual information
- High quality infographics are 30 % more likely to be read than text articles
- Infographics help increase Search Engine Optimization.
Created by Customer Magnetism.
Using DilogR you could make your infographics even more engaging and smart by adding videos, audio, link etc via hotspots!!
Note: Since the above infographic was created, the use of infographics have gained even more ground. In fact infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.